Year 11 students studying on Unit 4 will be very aware of the different ways in which a business communicates, both internally and externally. However it is also crucial to understand why businesses communicate the way they do.
Emails:
Sending an email to a load of your colleagues a once is great because it is so quick and simple and saves you lots of time to do other important things - it is also very cheap and easy, no need for a stamp! But should you send them all of the time? Of course you shouldn't! Emails are only worth sending when you need to convey information to a large amount of people at the same time and also when you need to send a written request, information or confirmation to somebody in the shortest amount of time possible.
The problem with emails is, or course, sometimes people simply don't read them and they go straight into the junk box - this is a popular method used by customers when receiving emails from businesses! Another problem is that the person you are sending the information to may be away from their computer which is not very useful if the matter is urgent. You might even send it to the wrong person which can be hugely embarrassing and unprofessional, especially if sending anything confidential.
What if you are seeking immediate feedback from the person you are sending it to? You don't get to see their immediate response and have no idea what their non-verbal response would be (e.g. body language, expressions etc).
So overall, it's worth having a think about when you should and shouldn't send an email - if its confidential information you are dealing with, it might just be worth sending a letter instead. Or how about a nice simple telephone call if you need an immediate response or feedback? Could you imagine the dire consequences if you send an incorrect email to a customer?!
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